Expert Advice

Eye Care Routine to Reduce Dark Circles, Puffiness & Wrinkles


Busy lifestyles and time spent squinting and staring at screens can take a toll on our eyes. Tackle the signs of stress, and reduce dark circles and fine lines by incorporating an easy under eye care routine into your daily skincare regime.  

What Causes Dark Circles?

Delicate and fragile, the skin around your eyes is 20 times thinner than the rest of your face. As you age, that under-eye area loses its elasticity and starts to show visible signs of ageing, including eye bags, dark circles and fine lines. That’s why we recommend introducing eye care into your skincare routine in your early years. 

What Causes Dark Circles

How To Reduce Dark Circles

If you’re looking to reduce dark circles and wrinkles, you should incorporate a few easy under eye care steps into your daily skincare routine.  

1. Use A Gentle Cleanser

As your under-eye area is sensitive and very delicate, keeping it free from impurities and carefully removing your eye makeup prevents irritation. When you cleanse, ensure that you’re using products designed to be gentle on the eye area.  

Our award-winning Thermal Cleansing Balm boasts an opulent formula that removes makeup (including waterproof mascara) and cleanses the skin without stripping its natural oils. Apply with water, then gently remove using a Cleansing Mitt to leave skin feeling soft and hydrated.

2. Reduce Dark Circles By Hydrating With A Dedicated Eye Cream 

Hydration is a key way to help with dark circles and wrinkles. We suggest using a dedicated eye cream that contains anti-ageing ingredients like vitamins A and C, as these improve the appearance of fine lines and brighten the eye area.  

All of our eye creams will help to brighten and revive your under-eye areabut we recommend the following products for each of the below concerns: 

  • To soothe and reduce puffiness: The Reviving Eye Cream blends vitamin K, arnica and cucumber extract to soothe, refresh and de-puff the eye contour. Hazelnut peptide works to plump and firm the skin, minimising the appearance of fine lines and wrinkles. 
  • To lift and firm: The luxurious Gold Eye Lift combines vitamins A and C with colloidal gold to boost collagen levels, reduce the depth of wrinkles and strengthen the skin. It also brightens skin tone. 
  • To revitalize: The energising Blue Diamond Eye Cream is enriched with mimosa bark extract to tackle loss of elasticity and firmness around the upper eyelid. It revitalises the eye contour, making it appear more youthful. 
  • To brighten and hydrate: Illumineye C is powered by vitamins C, A & E to brighten, smooth, and hydrate the eye contour. This velvety under-eye diminishes dark circles and restores the skin’s natural radiance.

Expert Tip: Always apply eye cream using the dab and tap technique, rather than rubbing or massage it in. This will help your skin to absorb the cream, without stretching or damaging the delicate skin around the eyes.  

3. Rehydrate Throughout The Day 

When eyes feel dry during the day, rehydrate and revitalise them with a refreshing mist. A spritz of our Queen of Hungary Mist will provide instant hydration. Containing a blend of pure water, orange blossom, and our patented Healing Concentrate™, this mist is refreshing yet gentle on the eyes. 

Follow the steps in this under-eye care routine, and you’ll see an improvement in the appearance of dark circles, puffiness, and wrinkles, and benefit from a brightened and rejuvenated eye area. 

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