Designed to enhance the performance of your moisturiser, a serum can be a valuable addition to your every day skincare routine. Whether you’re looking to brighten your complexion with a vitamin C serum, or reduce fine lines and wrinkles with a hyaluronic acid serum and retinol, there is a face serum for all skincare needs. Read on to discover the benefits of serums and the best face serums to leave skin looking brighter and more youthful.
What Is A Face Serum?
A face serum is a lightweight hydrator that contains a very high concentration of active ingredients. Formulated with small molecules, it can penetrate the deeper layers of the epidermis more effectively than face creams, working to hydrate and nourish. It’s typically used to target specific skin care concerns, such as wrinkles, dullness, and loss of elasticity.
What Does Face Serum Do?
There are many benefits of using serum on the face and neck, but typically, it’s used to target specific skin concerns, such as wrinkles, dullness and loss of elasticity. However, some formulas are also tailored for specific skin types, helping to reduce dryness or regulate sebum production. Which formula you choose will depend both on your skincare goals and skin type.
How To Use Serum
The thin consistency of a serum makes it perfect for layering under thicker moisturisers. A serum should be applied after cleansing and toning, but before moisturiser and SPF.

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The Best Face Serums
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Buy now with Omorovicza UK Brightening Vitamin C Serum: Omorovicza Daily Vitamin C
Buy now with free deliveryBoasting two sources of vitamin C (antioxidant-rich sodium ascorbyl phosphate and kiwiberry), this powerful vitamin C serum contains 3% vitamin C, making it perfect for daily use. It helps to improve skin radiance and elasticity by stimulating the production of collagen for a more youthful-looking complexion. It also protects against daily environmental aggressors and free radical damage.
Apply onto clean, toned skin before moisturising morning and night.
Expert Tip: For best results, use alongside our Illumineye C vitamin C eye cream.
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Buy now with Omorovicza UK Hydrating Serum: Omorovicza Instant Perfection Serum
Buy now with free deliveryThis anti-ageing serum is powered by the signature Healing Concentrate™, which combines restorative minerals that penetrate deep into the epidermis to make skin appear firm, supple and youthful. Its oil-free formula absorbs effortlessly, reducing the appearance of fine lines, wrinkles and pores.
Apply onto clean, toned skin before moisturising morning and night to lend skin a smooth, refreshed and rejuvenated glow.
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Buy now with Omorovicza UK Serum To Improve Skin Fitness: Omorovicza Blue Diamond Concentrate
Buy now with free deliveryThe Blue Diamond Concentrate is one of the best face serums to revitalise and firm the skin. It’s infused with three innovative ingredients that work to plump, brighten and energise the skin, improving elasticity and firmness:
- Diamond peptides lengthen the healthy life of skin cells and slow down the natural ageing process.
- Arabinogalactans accelerates the delivery rate of oxygen to skin cells, increasing skin’s radiance.
- Essential amino-acids and copper work to densify and thicken the skin, preventing it from becoming overly thin and fragile.
Apply onto clean, toned skin before moisturising morning and night. Follow with the Blue Diamond Supercream.
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Buy now with Omorovicza UK Anti-Ageing, Firming Serum: Omorovicza Gold Flash Firming Serum
Buy now with free deliveryThe perfect addition to an anti-ageing skincare routine, this is one of the best face serums to make skin appear firmer and more youthful. It combines the curative power of colloidal gold with the lifting properties of polypeptides to lend the face a glowing and rejuvenated appearance.
Apply onto clean, toned skin before moisturising morning and night. For best results, use alongside the Omorovicza Gold Rescue Cream.
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Buy now with Omorovicza UK Face Lift Serum: Omorovicza Rose Lifting Serum
Buy now with free deliveryThe Rose Lifting Serum boasts three innovative ingredients that work to smooth and lift the skin, while blurring the appearance of fine lines and wrinkles:
- Sea mayweed is rich in antioxidants and helps to smooth the skin for a radiant glow.
- Natural polysaccharides help the skin to retain water, and repair and renew itself for an overall lifted effect.
- Ruby crystals flatter the complexion by blurring the appearance of fine lines and wrinkles.
Apply onto clean, toned skin before moisturising morning and night.
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Buy now with Omorovicza UK Night Serum: Acid Fix
Buy now with free deliveryThis multi-purpose acid treatment deeply exfoliates, resurfaces, brightens and plumps lacklustre complexions. It uses a potent blend of alpha hydroxy acids (AHAs) and salicylic acid (BHA) to improve the tone and texture of the skin both on the surface and deep within the pores.
Twice a week, apply two drops onto cleansed skin in the evening to help dramatically reduce the appearance of damage inflicted by sun exposure, city living, acne and stress. With each use, skin will appear younger and more luminous.
Expert Tip: When using acids, always apply SPF and avoid sun exposure.
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Buy now with Omorovicza UK Deeply Nourishing Serum: Miracle Facial Oil
Buy now with free deliveryThe ultimate serum for dry skin, the Omorovicza Miracle Facial Oil boasts a potent blend of sweet almond, apricot kernel and jojoba oils to deeply hydrate and nourish.
Though it’s an oil, its lightweight formula replenishes like a cream and absorbs instantly like a serum. Massage 3 to 4 drops onto clean, toned skin every evening before applying a night cream.